Attending New York Fashion Week is a highly-coveted, unforgettable experience filled with exclusive fashion shows, rubbing elbows with the fashionably elite and partying with celebrities. If you get that invitation or backstage pass to one of the scheduled shows, you know you’ve “arrived.” Unfortunately I wasn’t on that “list” (lol) but I did make my way to a few events inspired by New York Fashion Week.
Here’s my guide to “Break Into Fashion Week”:
Step 1: Stalk your favorite brand/Designer through Social Media
The highly popular monthly beauty subscription service “Birchbox” had its first pop-up shop in Chelsea known as “Birchbox Local.” The company had a few days of press events before being fully open to the public. Beauty insiders were able to create their own Birchbox with hair/makeup/fragrance or skincare samples from top industry brands like Deva Curl, Stila, Juicy Couture and Origins. Like the beauty fiend and “fab finder” that I am, I ended up going to both the private and public Birchbox events to get the scoop on the latest beauty goods!
Step 2: Don’t be afraid to ask for a service
It was at the public Birchbox Local opening where I was introduced to the secret weapon of makeup artists–the Beauty Blender! The beauty blender is absolutely magical! It’s a soft egg-shaped sponge that spreads the make up on your face with an even, flawless, airbrushed finish. I got a mini-maker by make-up artist Erica Gonzalez who used the beauty blender while applying Jouer Cosmetics.
Step 3: You didn’t get an invite? Show up anyway!
That same day of the Birchbox Local event, I found out about the Butter London brand having a NYFW Lounge event! So what’s a girl to do? I decided to show up to the event! Now keep in mind, I was risking taking a trip where I might have been turned away, but I went anyway. Surprisingly, I was let in–but not without a little drama.
Guests of Butter London were treated to runway inspired mani’s and mini makeovers. When I entered the lounge, I was greeted by snooty side-eyes and forced smiles. I was immediately told by a rep that they were only taking appointments and since I didn’t have one, I would have to wait. So I chose to wait. After about 20 minutes of waiting, the lounge was pretty empty and there were free manicurists waiting around talking to one another. I decided to take action and ask someone ELSE if I could be helped. I was quickly ushered to a manicurist who gladly started my Nicole Miller runway inspired design as seen below.
Step 4: Be Patient and Persistent
Halfway through my manicure, the first rep that insisted I wait, noticed that I was getting my mani. She then asks the manicurist to quickly hurry up because there were other people with appointments. At this point, there was barely anyone waiting to get there nails done. IT WAS JUST ME. To my disappointment, the manicurist wasn’t allowed to finish my mani. I get that I didn’t have an appointment. But this rep’s attitude from the moment I walked in was completely rude and unprofessional. She stood over me until the manicurist completely stopped doing my nails. Still, I held my head high and ventured to the makeup stations featuring the new Butter London collection.
Step 5: Prepare for the Unexpected!
Although my experience at the Butter London Lounge event put a complete damper on my mood, I was proud of myself for actually taking the chance to jump in and try something new. While this particular Butter London rep opened my eyes to the “real deal” of New York Fashion Week, where if you’re not known, you’re essentially a “no body.” But you know what? Regardless of a lack of fame or notoriety, no one deserves to be treated that way. It just showed me that I can never allow anyone like that to break my spirit or determination.
Did you get to attend any of the New York Fashion Week shows/events? How was your experience?
#bLrocksfw -Butter London Fashion Week